Key insights

• 🚀 🚀 Create a traffic campaign aimed at generating conversations in WhatsApp to enhance engagement.
• 📱 📱 Connect your WhatsApp number to your business account to efficiently utilize its features.
• 🖥️ 🖥️ Set up video ads on Facebook and Instagram by connecting accounts and creating engaging content.
• 💬 💬 Use consistent copy across multiple ads while adjusting templates for professionalism.
• 📈 📈 Duplicate and edit ads efficiently, ensuring primary text remains consistent while updating visuals.
• 🔍 🔍 Always double-check campaign objectives to ensure messaging conversations are prioritized before publishing.
• 💰 💰 Set the campaign budget in local currency to manage costs effectively and optimize for lower CPC.
• 🌍 🌍 Target specific locations while leaving audience options open for optimal AI-driven ad performance.

Q&A

• What should I check before publishing my campaign? ✔️

  Before publishing your campaign, confirm that your objective is set to 'messaging conversation started' to avoid complications. Ensure you have five unique videos, all with the same text headline and descriptions. If the objective shows 'link clicks', duplicate the campaign and adjust it to maximize conversations, then publish for approval.

• How do I efficiently duplicate and edit ads on Facebook? 📈

  Create multiple copies of your ad with consistent primary text and headlines. For each duplicate, update the video content while keeping other settings unchanged. Always check for and fix any glitches in the ad descriptions before publishing, and ensure all campaign settings—budget, performance goals—are correctly configured.

• Can I use the same content across multiple ads? 🔄

  Yes, you can use the same content across multiple ads without needing extensive customization. Make sure your copy is ready before the ad setup, and set a WhatsApp message as your call to action. Minor adjustments can be made for professionalism, and duplicating the ad for the remaining placements helps save time.

• How do I set up video ads on Facebook and Instagram? 🖥️

  Ensure your Facebook and Instagram pages are connected before setting up your video ads. You can create up to five ads using either a single image or video upload. Choose the video ad format and ensure that the cropping highlights key elements. Utilize generated text for primary text and headlines to make them engaging.

• What is the best way to target locations for my ads? 📍

  Target larger cities or specific locations where your audience resides for optimal ad effectiveness. You can also opt to exclude certain areas to refine your audience. Keeping audience targeting open will enable Facebook's AI to perform better optimizations for your campaign.

• How can I connect my WhatsApp to my business account? 📱

  You must have a WhatsApp Business account to connect your number effectively. Once you have that, go into your business settings on Facebook and link your WhatsApp number. This will allow you to utilize various features and optimize your advertising targeting based on specific locations.

• How do I set up a traffic campaign for WhatsApp? 🚀

  To set up a traffic campaign aimed at generating conversations on WhatsApp, start by configuring your budget in local currency and ensure you have a clear naming convention for organization. Focus on selecting the messaging destination as WhatsApp while also defining your performance goals. Avoid using Messenger for conversations to maintain clarity in your campaign.

• 00:09 In this training demo, learn how to set up a traffic campaign aimed at generating conversations in WhatsApp, including budget settings and conversion goals. 🚀
• 01:49 The video explains how to connect WhatsApp to your business account and optimize targeting based on location in Facebook advertising. 📱
• 03:20 Here's a step-by-step guide to setting up video ads on Facebook and Instagram efficiently. 🖥️
• 04:57 You can use the same content across multiple ads without customization. Ensure your copy is prepared before setup, and set a WhatsApp message as the call to action. Make minor adjustments to the messaging template if desired, but keep it professional. Once done, duplicate the ad for the remaining four.
• 06:44 The video demonstrates how to efficiently duplicate and edit ads on Facebook, ensuring that key elements remain consistent while making necessary adjustments like updating the video and fixing descriptions. 📈
• 08:40 Ensure your campaign objectives are set correctly to 'messaging conversation started' before publishing to avoid complications. 📈