Key insights

• 🌏 🌍 Craft successfully adapted the American Oreo for China, adjusting sweetness levels to suit local preferences, which helped double sales and led to it being the top-selling biscuit.
• 🍫 🍫 The launch of Oreo's chocolate-coated wafer stick in 2006 catered to the significant Chinese wafer snack market, making it a top-selling item and boosting Kraft's success.
• 🍪 🍪 A new Oreo product designed for the Chinese market is now hitting shelves in Canada, Korea, and Australia, showcasing innovative features while keeping the classic taste.
• 🍪 🥛 Discover the fun of chocolate-covered wafer sticks and cookie snacks that are perfect for dunking, offering delightful versatility for snack enthusiasts.
• 💰 💰 Oreo's marketing in China emphasizes affordability and cultural relevance, with pricing strategies and promotions aimed at gaining traction among new consumers.
• 🤔 🤔 This discussion highlights the differences in food consumption practices, like dunking in milk, and explores how cultural adaptation plays a crucial role in marketing.
• 🛠 🛠 Home Depot's efforts to engage Chinese consumers demonstrate the challenges of instilling a DIY culture in a market driven by different domestic practices.
• 🎉 🎉 The success of the Oreo brand in China illustrates the importance of localized product adaptations and keen market insights in the global snack industry.

Q&A

• What cultural practices are highlighted in the video regarding dunking food? 🥛

  The video discusses the cultural differences in food practices, particularly the concept of dunking food in milk. It contrasts this with the competitive landscape of Chinese internet companies and addresses how Home Depot is attempting to engage Chinese consumers in DIY culture.

• How does Oreo's marketing strategy in China cater to local preferences? 🎯

  Oreo's marketing strategy in China focuses on affordability and cultural adaptation. They have introduced packs priced at 35 cents compared to the 70 cents for larger sizes, which has enhanced sales. Their promotions include in-store samples and commercials that educate consumers about traditional Oreo consumption methods, which are unfamiliar to many in the market.

• What are some unique features of Oreo's chocolate-covered wafer sticks? 🍪

  Oreo's chocolate-covered wafer sticks offer a versatile snacking experience, with some cookies designed to function as straws. Their long shape makes them ideal for dunking, similar to traditional Oreos. Additionally, Kraft has introduced smaller, affordable cookie packs to meet consumer demands, particularly in budget-conscious sectors.

• Are there any new Oreo products available outside of China? 🌏

  Yes, the new Oreo product developed specifically for the Chinese market has since been made available in Canada, Korea, and Australia. It features an innovative design while maintaining the classic Oreo flavor, highlighting Kraft's commitment to innovation in local markets.

• What innovative product did Oreo launch in response to the demand for wafer snacks in China? 🍫

  In 2006, Oreo introduced a chocolate-coated wafer stick to cater to the significant market for wafer snacks in China. This product quickly became a bestseller and the biggest single item (SKU) in the region, significantly boosting Kraft's success.

• How did Kraft transform the American Oreo for the Chinese market? 🍪

  Kraft adapted the American Oreo by balancing its sweetness to match local Chinese tastes, which initially found the standard version too sweet. This reformulation resulted in doubled sales and propelled Oreo to become the top-selling biscuit in China.

• 00:00 Craft transformed the American Oreo for the Chinese market, balancing sweetness to align with local tastes, which doubled sales and made it the top-selling biscuit in China. 🇨🇳
• 00:48 Discovering the demand for wafer snacks in China, Oreo launched a chocolate-coated wafer stick, which became a best-seller in 2006 and significantly impacted Kraft's success. 🍫
• 01:22 The new Oreo product, developed for the Chinese market and now available in Canada, Korea, and Australia, showcases innovation while maintaining the classic Oreo taste. 🍪
• 02:04 Discover the delightful world of chocolate-covered wafer sticks and unique cookie options that are perfect for dunking! 🍪
• 02:38 Oreo's marketing strategy in China focuses on affordability and cultural adaptation, with a promotional blitz to encourage trial among consumers unfamiliar with traditional Oreo consumption methods. 🍪
• 03:23 The discussion contrasts cultural practices around dunking food in milk, explores the competitive landscape of internet companies in China, and highlights Home Depot's efforts to engage Chinese consumers. 🥛